Spring Room Change Post
A large part of my time at UWEC Housing was spent designing social media posts. With a limited budget and an an audience of young adults, social media was one of our most effective forms of advertising. Posts would be made on both Instagram and Facebook. I decided to utilize the universities color scheme of blue and gold in a subtle way. Instead of the bright glaring yellowish-gold and bright dark blue typically used, I went with pastel and neutral hues of blue and gold. This style is more relevant to the style of generation Z and millennials. Most of the posts where informational and therefore text heavy. In order to combat this I utilized different strategies to separate the heavy blocks of text. The overall result is a visually appealing post that is easy to read and informative.
